Highlights from WooConf 2016

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Highlights from WooConf 2016

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fcwp-meetup-wooconf

Presentation on WooConf for the Fort Collins WordPress Meetup

On Github roadwarriorwp / fcwp-meetup-wooconf

Highlights from WooConf 2016

WordPress eCommerce

About WooCommerce

  • WordPress plugin
  • Adds a shopping cart/product management/checkout
  • On over 37% of all online stores

Learn More

State of Woo

"I think this smart phone thing is going to be big."-Matt Mullenweg

Recent changes: Stripe & PayPal Pro are now free

What's next

  • Bigger SSL push
  • More localization
  • Greater emphasis on scalability - MomentLens.co
  • Bluehost partnership
  • JetPack-like Cloud Model

Scaling WordPress: ColourPop

Chris Lema - 5 lessons

Figure out your metric Scaling takes more than just setting it up Hire developers who like testing more than anything else Your host should be a partner not a vendor If you end well, people remember it positively

70,000

No. of times a coupon can be used before things break

38

Number of inserts to wp_postmeta by WooCommerce on check out

Patrick Garman

  • Lots of traffic:
    • Static Cache
    • Serve cached pages to logged in users
    • Remove header/sidebar carts
    • Turn off My Account page
  • Lots of products
    • Paginate customer reviews
    • disable "show verified owner" label on reviews
    • Replace WP search
Cache doesn't work when people are placing an order - carts can't be cached. https://core.trac.wordpress.org/ticket/34848 - Updating Post Meta in bulk. Normally each add_post_meta creates it's own SQL query; they added code that will batch all into a single query.

Security

You must be PCI compliant

- Sucuri - Not a law, but still important. - Credit card industry trying to protect itself from financial loss - Penalties: fines & inability to accept credit cards. - Security is not a static state, it is a continuous process - technology is not a replacement for responsibility
  • Build & maintain a secure network
  • Protect card holder data
  • Maintain a vulnerability management program
  • Implement strong access control measures
  • Regularly monitor & test networks
  • Maintain an information security policy
1. Firewall 2. Don't use vendor default passwords -- 3. Protect Stored data 4. Encrypt transmission (SSL) -- 5. Use anti-virus software 6. Develop & maintain secure systems (beyond just website: chat/phone) -- 7. Restrict access - need to know 8. Assign unique ID to each person with access 9. Restrict physical access -- 10. Track and monitor access to network resources 11. Regularly test

Shopping Everywhere

Gone are the days where your customers only shop on your website.

  • Build mobile first
  • Integrate buy buttons beyond website
    • Pinterest
    • Email
    • Facebook/Messaging
- Braintree - Adults spend 51% of time on mobile - Smart phone users pick up their phones 85x per day - Buy it button - 87% of pinners have purchased something because of Pinterest - Email nurtuting allows for 50% more sales at 33% less cost

Other Useful Information

Taxes

- Nexus: employee, inventory, affiliate, retail location, drop shipping, etc.

Shipping

  • Customer's last impression of your business
  • Shipping influences purchase decisions
    • Customers care about shipping when checking out
    • Shipping is the #1 reason for cart abandonment
    - shopping experience ends when the customer opens the package - Reasons for completing purchase: 81% free shipping, 63% estimated cost and delivery date early in process, having a variety of payment options 54% - 58% shipping made total purchase price higher than expected; 57% not ready to make a purchase just looking at total cost; 55% just creatibg a cart to save for later; 50% Order value didn't qualify for free shipping

Shipping Recommendations

  • Offer flat rate shipping
  • Free shipping - call to action
  • Free shipping - option
  • Include estimated delivery date
- Flat rate: use average shipping rate from historical data; predictablity - Free: don't free ship low value; increase sales - 93% of shoppers take action to qualify for free shipping - add to cart - 50% of consumers choose slower transit time for free shipping - 50% of consumers abandoned cart with no delivery date

Memberships

Attracting a new customer costs 5x as much as keeping an existing one.-Lee Resources, 2010

- Replenishment Model - Discovery/Currated Products - Value driven content - Join the cause - loyalty rewards

eCommerce Videos

73%

of US adults are more likely to make a purchase online after watching a video

96%

of US adults find videos helpful when making an online purchase

77%

of US adults consider companies that create online video to be more engaged with customers

Tips for Better Converting Videos

Lighting & sound are more important than video quality Product close ups are important Don't be afrad of getting the details Video length doesn't matter Don't forget calls to action Make the video prominent on your product page Pay attention to your video thumbnail Use social media to deliver the videos
The Sauce by All Things Barbecue

Questions?

Highlights from WooConf 2016