RADIOCUT – Traction – Revenue Model

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RADIOCUT – Traction – Revenue Model

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radiocut-pitch-2016

On Github milenaarmada / radiocut-pitch-2016

http://radiocut.fm

Investor Deck

WHERE RADIO GOES VIRAL

Imagine a Spotify for radio. Imagine giving listeners the power to select their favorite moments and make them viral hits online.

The Problem

People want to listen to radio whenever they want and share it

?

How do you link to a piece of radio?
How can tradicional broadcasting converge to Internet age?

Current Solutions

Radio stations web sites

Hard to admin. Bad UX

Podcasting

Doesn't have radio content. Not real time.

Hard to discover

The Product

RadioCut is a platform where you can listen to past and current radio shows and you can cut & share radio segments you enjoy.

Team

Guillermo Narvaja: CEO, product manager

Milena Armada: Marketing director, customer support champion

Working together for more than 12 years. Succesfully founded in 2015 a technology company. Still going strong with 14 employees.

Experience in long term projects. Technical and business skills

Eagerness to start another project completely different and innovative

Traction

  • 12.8% MoM growth (since Feb 2014)
  • 1.2 Million sessions per month. 54% returning, 46% new
  • 30 minutes session duration
  • 685k unique users
  • 12,000 cuts per month
  • Featured in: Premios Eter, 30 press mentions, 3 talks in universities

Cut and sharing with Radiocut - A real example

Market Opportunity

People want to consume the same content in a single place.

  • On demand access
  • All in one site

Radio is still the medium with the biggest reach.

Revenue streams

Freemium

  • Ads
  • Premium accounts: no ads, downloads files, private cuts, etc
  • Private services for media monitoring companies: private instances, raw files, etc.
  • Services for radio stations and radio shows: archive services, web sites like CMSs based on cuts, etc.

Current metrics

  • 688 radio stations
  • Users: 37,000 registered, 6,000 active, 120 premium users: $10/month
  • 3 monitoring service company customers

Marketing and Growth Strategy

People love their work is mentioned Social networks, yet automated. Focus on radio workers. Radio stations need a new distribution channel Comunication team

Competition

Radio directory Radio content Live Upload needed Crowd-sourcing On-demand Sharing soundcloud.com No Partial No Yes Yes Yes Yes tunein.com Yes Yes Yes No No No No stitcher.com Yes Yes No Yes No Yes No Podcasts No No No Yes Partial Yes No radiocut.fm Yes Yes Yes No! Yes Yes Yes

Financials

Assumptions

  • Same growth rate as Argentina

Roadmap

  • 4 cities US West Coast, 4 cities US East Coast, 8 cities Midwest, 20 cities US

Investment

  • Product development: mobile app, recommendation engine, better user engagement
  • Sales & Marketing
  • New markets development
  • Team reinforcement

Thank you

http://radiocut.fm

http://radiocut.fm Investor Deck